Certainly the OLH can point to both an optimal alignment between its goals and those of its members/supporters as well as an economy and efficiency in its practice. The question then becomes: how do for-profit publishers compete with the OLH? The key is to build a package of member benefits that fronts the goal alignment and provides no practical disadvantage (except perhaps impact factor). ESIP does this by creating alternatives for its members to propose online "workshops" that attract a broad variety of expertise, and that are available immediately and at no cost to the member. Instead of needing to propose to the NSF for a workshop in 9 months, ESIP members "workshop" online today and finish their work without any travel, and potentially within weeks. NOTE: the funders love this too!