You're dead on, Cameron and more people need to keep repeating it for change to happen. Since about 2009, I have it in many of my talks, see slides 13-16 here:

http://www.slideshare.net/brembs/whats-wrong-with-scholarly-publishing-today-ii

We control everything. We don't need to ask funders. We don't need to ask politicians, we don't need to hope someone else will clean up the mess that we produced for ourselves in the first place.