Great piece, Cameron. Thanks for exploring this. What seems new here is that the defecting editorial team has a place to land outside the for-profit publishing model. It's not just the editorial talent that are defecting, it's also potentially the customer base: the libraries who support the OLH. If the OLH can recruit the authors to jump onboard regardless of a name change, I don't see what Elsevier can do to stop future defections. I would like to think that the strength of the future contributed content will be a factor here. This is echoing the commercial blog aggregator situation (such as the creation of Vox Media from AOL defectors). A clever private foundation would step up and fund some effective PR for the Open Library of Humanities.