"We are far beyond the point where argument or “factsâ€ will change anyone’s mind in this referendum" I understand why you feel that, but I am more hopeful. Just this morning I got the news that someone who seemed to be a died-in-the-wool Leaver had in fact voted Remain -- thanks, I think, to the constant drip of actual information. It takes time -- maybe we don't have enough time to sway enough people before the vote -- but I think that most people are swayable by facts, when they're presented in a form that they can relate to.