Cameron brilliant as always.

The biggest problem with 'If you build it, they won't come' is that your and other Open Science blogs are all preaching to the choir. How do we get the message out to the broader scientific community?

I 100% agree with you that the key is to "persuade funders/journals/etc to value high quality data deposition" and to somehow manipulate the current warped incentives in science to favor openness over secrecy. It will take money, which means it will take the conversion of a few key players such as big funders and journals...

Hopefully you guys can pull some serious strings at SciFoo - enjoy!